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Canton Fair Overseas Purchasing Delegation Visits KAIJOE to Chart a New Course for Cross-Border Cooperation!

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Canton Fair Overseas Purchasing Delegation Visits KAIJOE to Chart a New Course for Cross-Border Cooperation!

Part 01 — The Spillover Effects of the Canton Fair Take Root as the “Overseas Purchasing Delegation” Visits KAIJOE

Riding the momentum of the 70th anniversary of the Canton Fair, a specialized international supply-and-purchase matching event for the beauty and personal care industry—guided by the Zhaoqing Municipal Bureau of Commerce and hosted by the Zhaoqing Chamber of Commerce for Import and Export—was held on November 4, 2026, at the Dawang High-Tech Zone.

Overseas purchasing delegation and company representatives at the beauty industry matchmaking event

As one of only two official on-site visit locations for this matchmaking event, Zhaoqing welcomed more than 20 professional beauty and personal care buyers and overseas influencers from around the world.

Overseas visitors exploring the KAIJOE hair care showroom

KAIJOE hair care product range on display in the showroom

KAIJOE team introducing the product range to international buyers

As a hair care product manufacturer with over a decade of experience in foreign trade, this group visit by global buyers served as an on-site validation by the international community of KAIJOE’s long-term, stable production capacity, quality control, and one-stop foreign trade services. It also built an important bridge for deepening long-term strategic cooperation and capturing cutting-edge market signals.

Part 02 — The International Business Division served as both "guide and Q&A expert," showcasing the strength of the "foreign trade dream team" through in-depth all-English engagement.

During the on-site visit, the delegation toured five core areas — the company showroom, hair shampoo& care packaging workshop, R&D laboratory, emulsification workshop, and dyeing & perming packaging workshop — tracing the complete chain from formula development to finished product delivery. At the Kaijoe showroom and workshops, visitors frequently stopped to examine products up close and snapped photos, showing strong interest in Kaijoe's diverse product matrix and refined manufacturing craftsmanship.

Overseas delegation touring the KAIJOE manufacturing facility

Overseas buyer viewing the hair care packaging production line at KAIJOE

KAIJOE team discussing product packaging with an overseas visitor

Our team have many years' experience of export trading, familiar with all the regulations, standards, and consumer preferences of various countries all over the world. We provided our professional support to the visitors face to face regarding of production processes, R&D capabilities, international certifications, and customization as well, promptly responding about on orders, compliance, payment, etc. All of the visitors kept applauding and praising by listening our presentation, passing an approving look to our strict quality control system.

KAIJOE representative and overseas buyer discussing hair care samples

KAIJOE guide introducing a hair care product to an overseas buyer

This event is not only by a guide accompanying, but an intensive business connection for international trading. Fluent bilingual communication, mature foreign trade vision, well understanding of products and market, enable the visitors to truly trust we are quite experienced in export trading.

We are not only presented our excellent factory production capacity to the visitors, also let them know that we have a professional team knows overseas market very well, can meet various of requirements from global buyers.

Overseas purchasing delegation visiting the KAIJOE factory

Part 03 — Special Showcase Unleashes Brand Momentum; Kaijoe Consolidates Trust for Cross-Border Partnerships

Welcome presentation at the beauty and personal care supplier-buyer event

For this event, the organizer created a trust-building framework combining on-site factory tours and dedicated presentations. Following the factory visit, the supplier-buyer matchmaking forum moved on to the special showcase of Zhaoqing’s beauty industry and the Quality Zhaoqing brand, presenting the overall strength and business environment of Zhaoqing’s daily chemical industrial cluster to overseas buyers.

Taking this opportunity, Kaijoe showcased our own brands, excellent collaboration cases, internationally recognized certifications, flexible production capacity and one-stop OEM system to global buyers, turning credentials on paper into tangible experience.

Many buyers reached out after the presentation, showing strong interest in further discussions. With active exchanges among the buyer community, this high-profile appearance further cemented Kaijoe’s reputation as a stable, reliable long-term partner, laying a solid foundation for repeat orders from existing clients and referrals within the industry network.

Overseas buyers examining hair care products in the KAIJOE showroom

One-to-one sourcing discussion between an overseas buyer and a KAIJOE representative

International purchasing delegation touring the KAIJOE product showroom

Part 04 — Buyers Release First-Hand Demand Signals as Kaijoe Uses Overseas Markets as a "Compass" to Guide Product Iterations.

Overseas buyer presenting sourcing requirements at the matchmaking forum

At the matchmaking event, overseas buyers shared their sourcing needs firsthand—product preferences, specifications, compliance requirements and new product directions—giving Kaijoe direct, high-density market insight beyond fragmented online communication.

In one-on-one meetings, our booth was buzzing with in-depth discussions on region-specific customization. These real demands help us pinpoint the latest consumer trends, regulatory updates and procurement directions across different countries.

International buyers and suppliers exchanging ideas at the matchmaking forum

These frontline signals feed directly into our R&D and quality control, driving continuous optimization of our product matrix and compliance solutions—keeping Kaijoe aligned with global market shifts and competitive in cross-border trade.

Participants gathered for a group photo at the international sourcing event

Part 05 — Leveraging the Canton Fair to Connect Globally: Showcasing the Beauty of Zhaoqing Through "Kaijoe Intelligent Manufacturing"

Company representatives attending the beauty industry matchmaking forum

This dedicated matchmaking session served as a collaborative, two-way international economic and trade exchange. Facilitated by the Zhaoqing Municipal Bureau of Commerce and the local Commerce Chamber of Import & Export, the event enabled overseas buyers to conduct on-site evaluations and identify new opportunities, while allowing Kaijoe to engage directly with frontline purchasers and gain firsthand insight into their specific needs.

As a benchmark enterprise representing "Quality Products from Zhaoqing" in the global market, Kaijoe draws upon its robust manufacturing foundation and an expansive international perspective to demonstrate the formidable strength and boundless potential of Zhaoqing’s beauty and cosmetics industry.

KAIJOE factory building in Zhaoqing

Moving beyond mere "product exports" toward "brand globalization," and transitioning from simple "production capacity matching" to "shared value creation," Kaijoe recognizes that every order crossing the oceans represents not only a commercial win-win but also a testament to the quality of "Made in China." Rooted in the fertile soil of Zhaoqing, Kaijoe remains committed to seizing the spillover opportunities provided by international platforms like the Canton Fair. By continuously overcoming technical and regulatory barriers, the company aims to bring high-quality "Chinese formulations" to every corner of the globe.

KAIJOE team group photo outside the factory

Embracing the global horizon, the journey continues. Looking ahead, Kaijoe looks forward to forging partnerships with more global clients. Within the deeply interconnected global supply chain, the company will continue to harness its relentless innovative drive, ensuring that "Quality Products from Zhaoqing" continue to shine brilliantly on the international stage!

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